Your best expired leads, checked and ranked by 6am.

Up to ten sellers every morning. Approve by text. Willow calls them from your number and passes you the ones who want to talk.

Join the pilot Free sample brief for your market

Only 11% of leads are worth calling.

A stack of lead list printouts next to one brief card

Willow checks every expired, withdrawn, cancelled and FSBO listing in your counties overnight. You get up to ten sellers, ranked, with the reason each home didn't sell. In our first pilot run, 21 of 187 leads passed every check. Also in that run:

½of the phone numbers were on Do Not Call
25leads couldn't be reached by phone
5of the first 18 checked were dead leads

No app. No login.

Your list arrives by email and text at 6am. Reply by text to reorder it, skip a lead or ask why a home didn't sell.

The Willow morning email on a phone, showing the list in call order

A Messages thread with Willow about the morning's list

A sample morning

11:52pm

A listing expires.

Willow picks it up the same night.

6:00am

Your list arrives.

Up to ten sellers, by email and text. Each one has the owner checked against county records, the phone checked against Do Not Call, the price compared with independent valuations, and the reason the home didn't sell.

7:30am

You reply “go”.

You can also skip a lead, change the order or set calling hours by text.

8:00am

Willow starts calling.

Willow calls only the list you approved, from your number. When a seller wants to talk, you get a text. Tap to join the call. If you're busy, Willow books the appointment.

4months on

Follow-up continues.

Willow keeps following up by text and email, in your name, for six months.

The front door of a miniature house with an Expired rider on the sign — Expired sellers have already decided to sell.

Each seller comes with a brief.

It shows what Willow checked, where the data came from and why the home didn't sell. This one is an illustrative sample, not a real seller.

A county records folder, a stamped deed and a magnifying glass over a small house

14 Larkspur Lane

Score 92 of 100

Off market: Since 11:52pm last night. Not relisted.
On market: 147 days, two price cuts
Owner: Matches county tax records
Phone: High confidence, not on Do Not Call
Listed at: $685,000
Valuations: $598,000 to $620,000 (Zillow, Redfin, Realtor.com, county assessment)

Why it didn't sell

Priced about $65,000 above the valuations. Only four photos.

Opening line“Your home came off the market after 147 days and two price cuts. I checked four valuations and recent sales on your street. They all point to the same price problem, and it can be fixed.”

Sources vary by county. Where a record isn't published, the brief says so.

Lead list vs. Willow

Lead list and dialerWillow

The listA long list you sort yourselfUp to ten sellers, ranked, by 6am

Dead leadsYou find out when you callRemoved before you see the list (relisted, sold, LLC, bank-owned)

Do Not CallVaries by vendorChecked on every number

Why it didn't sellNot includedOne line, with the data behind it

The callsYou make every callWillow calls. You talk to the sellers who are interested.

Caller IDOften a shared dialer numberYour number. Callbacks ring your phone.

Follow-upYou do itWillow does it for six months

Sellers see your name and number.

A seller's phone showing an incoming call from the agent by name

Willow calls as your assistant, using your caller ID. If a seller calls or texts back, it goes to your phone.

Willow sets up the conversation. You win the listing.

Willow only calls the list you approved, on numbers checked against Do Not Call lists first.

Join the pilot in your county.

We limit agents per county so you're not all calling the same sellers. Tell us where you work and we'll send a free sample brief from your market first.

You get: Lead data, research, calls and follow-up. No separate data bill.
Cost: Priced below what agents pay for lead data alone.
Where: Any U.S. county. Available records vary by county.