This policy explains what Willow ("we", "us") collects when you visit this website or sign up for the Willow pilot, why we collect it, and the choices you have. If anything is unclear, email delbert@gatherat.ai.
Who we are
Willow is a service for real estate listing agents, run by Rockstar Automations Ltd. It researches expired, withdrawn, cancelled and FSBO listings and helps agents follow up with the owners.
What we collect
We collect only what we need to run the pilot.
Sign-up details. When you join the pilot we collect your name, email address, mobile number and the counties you work in.
Website data. This website uses the Meta Pixel to measure our advertising. It records that a browser visited the site and whether the pilot form was submitted, and shares that with Meta. It is the only tracker on the site.
Advertising data. When you sign up, we tell Meta from our servers (Meta's Conversions API) that a sign-up happened, so we can measure our ads. We send your email address, phone number and name in hashed form, the browser and ad click identifiers Meta set, and your browser's user agent and IP address. We never send what you typed in the counties field.
Basic server logs, such as the time of a request, kept by our hosting providers.
How we use it
To contact you about the pilot by email, text or phone, including sending a sample brief for your counties.
To decide where to run the pilot and to set up your account if you join.
To measure and improve our advertising on Meta platforms.
To keep the service safe, prevent abuse and meet legal obligations.
Who we share it with
We do not sell your data. We share it only with the companies that help us run Willow:
Meta, through the Meta Pixel and the Conversions API, for ad measurement.
Our technology partners, who host this website and the database that stores sign-ups.
Authorities, where the law requires it.
How long we keep it
We keep your sign-up details until you ask us to delete them, or until they are no longer needed to run Willow. To delete them, email delbert@gatherat.ai.
Your choices and rights
Depending on where you live you may have the right to access, correct, delete or export your data, and to object to or restrict some processing. To use any of these rights, email delbert@gatherat.ai. You can stop hearing from us at any time by replying STOP to a text or asking us by email. You can limit the Meta Pixel with your browser's tracking settings or Meta's ad preferences.
Children
Willow is for working real estate professionals. We do not knowingly collect data from anyone under 18.
Changes
If we change this policy in a way that matters, we will update the date at the top and, if you have signed up, tell you by email.